THE PROCESS OF SCHEMA EMERGENCE: ASSIMILATION, DECONSTRUCTION, UNITIZATION AND THE PLURALITY OF ANALOGIES

• Autores: CHRISTOPHER B. BINGHAM, Steven J. Kahl
• Localización: Academy of management journal, ISSN-e 0001-4273, Vol. 56, Nº 1, 2013, págs. 14-34
• Idioma: inglés
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• Dialnet Métricas: 1 Cita
• Resumen

  • Schemas are a central concept in strategy and organization theory. Yet, despite the importance of schemas, little is known about how they emerge. Our in-depth historical analysis of how groups in the life insurance industry developed their schema for the computer from 1945-1975 addresses this gap. We identify three key processes--assimilation, deconstruction, and unitization--that collectively explain and resolve an inherent tension related to schema emergence: how to make the unfamiliar familiar but conceptually distinct. We also find that each process relates to analogical transfer, but in a more pluralistic and dynamic way than the existing literature describes. Broadly, these findings have important implications for organizational change and managerial cognition.