Processing Fluency in the use oF Destination Websites

• Liang Tang ^[1] ; SooCheong Jang ^[2] ; Seonjeong Lee ^[3]
  1. [1] Iowa State University

     Iowa State University

     Township of Franklin, Estados Unidos

     
  2. [2] Purdue University

     Purdue University

     Township of Wabash, Estados Unidos

     
  3. [3] University of Massachusetts System

     University of Massachusetts System

     City of Boston, Estados Unidos

     

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• Localización: Tourism analysis, ISSN 1083-5423, Vol. 18, Nº. 2, 2013, págs. 193-206
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • This study applies processing fluency theory in order to investigate its effectiveness in evaluating destination websites. Processing fluency reveals processes and manipulations that occur at different levels. It can be described as the ease with which externally presented stimuli (i.e., destination websites presented to users) are processed. This study investigates the impacts of four primary website features (information quality, ease of use, interactivity, and visual attractiveness) on processing fluency using destination websites. The results indicate that information quality has the greatest impact on processing fluency, followed by ease of use, and interactivity. The study provides an innovative approach to understanding the effectiveness of destination websites and suggests strategies for website designers.