Casino travel motivations of Chinese tourists: differences in visitation attributes

• Autores: Ipkin Anthony Wong
• Localización: Tourism review international, ISSN 1544-2721, Vol. 16, Nº. 3-4, 2012, págs. 217-226
• Idioma: inglés
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• Resumen

  • tourism scholars have identified a need to understand why Chinese like to visit casinos and to segment tourists� travel motivation by their visitation characteristics. the principal purpose of this article is to explore Chinese tourists� travel motivations to casinos and to seek differences in visit frequency and length. Based on a sample of mainland Chinese tourists in Macau, the world gambling capital, the results indicate significant differences between first-time and repeat tourists in respect to casino and gambling experience seeking, socialization, and accessibility. the results also suggest that Chinese tourists� length of stay is primarily contingent on their desire to escape from pressure and mundane life. In light of these findings, managerial and theoretical implications are discussed.