Network democracy: a social media framework to enhance political reactivation in bottom-up environment

• Autores: Matteo Ciastellardi, Valentina Widmayer
• Localización: Actas II Congreso Internacional Sociedad Digital: espacios para la interactividad y la inmersión / coord. por Manuel Gértrudix Barrio, Felipe Gértrudix Barrio; Francisco García García (dir. congr.), Vol. 1, 2011, ISBN 978-84-939077-5-4, págs. 142-155
• Idioma: inglés
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• Resumen

  • The multiple cases of dissent and revolution emerged in the Mediterranean area (Egypt, Tunisia, Libya), the collapse of political consensus (Italy, Greece) and all the protests that have received media attention since the late of 2010 have shown the key-role of social media in a new, bottom-up, culture of political participation. These movements that aggregate millions of people are born spontaneously. They reflect the expansion of narrow networks of everyday-life (friends, family, colleagues) triggered to express their conditions to a broader audience. The social media represent the first resource to give them voice, to create a real reactivation that was not possible with passive media like television and press.

    Moving from the experiences of some Mediterranean cases this paper will explore the experimental experience to design bottom-up and self-managed frameworks to help local communities to adopt social media as multi-level channel to defense (and to discover) their rights and to reactivate many peers as possible of their territorial network. The paper will define the differences between a social media platforms (Twitter, Facebook, a blog, a streaming system, etc.) and an operative framework, based on the mashup of different practices oriented to the needs of the communities. It will define the best practices to re-activate the sense of citizenship by the meaning of social networking for a public, shared debate: the principal hub of convergence between the peer-to-peer analysis of problems, the territory it covers and other national and international realities connected by a virtual (online) sphere of public attention.