Resumen de Strategies and Challenges of Tourist Facilities Management in the World Heritage Site: case of the Maritime Greenwich, London
the World Heritage Site status is transforming into a highly priced honor in terms of destination branding and attracting diversified types of tourists. this study is based on the opinions of these tourists at Maritime Greenwich World Heritage Site (MGWHS). the first objective is to identify these tourists' satisfaction with existing facilities and their management. the second objective is to find out any lack of facilities and to suggest ways of overcoming this. Following the qualitative research method, this explanatory case study depends on primary data collection through semistructured interviews. the results exhibit a gap between perception and expectation of the tourists. the results also demonstrate the need for recuperating the building and management of tourist facilities without disturbing the architectural and natural aesthetics. Areas identified for attention include the sanitation, resting places, catering, facilities for the disabled or parents with infants, and the multilingual directional signage.
