An ehea implementation experience in management accounting: a longitudinal analysis of the impact of the use of empirical-based case studies in motivation, skills development and technical content

• Autores: Antonio Lobo Gallardo, Bernabé Escobar-Pérez, José Luis Arquero Montaño
• Localización: La adaptación del turismo a los cambios globales: II Jornadas de Investigación en Turismo, Sevilla, 7 y 8 de mayo de 2009 / coord. por José Luis Jiménez-Caballero, Pilar de Fuentes Ruiz, 2009, ISBN 978-84-692-3488-4, págs. 497-513
• Idioma: español
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• Resumen

  • Accounting bodies and relevant stakeholders have questioned the suitability of traditional educational approaches to face the strategic challenges induced by social demands; concluding that communication, group working and problem-solving skills appear to be at least as important as �technical� knowledge for their professional future. In the Spanish context, the implementation of the EHEA should have been a key milestone in order to redirect accounting education objectives, by including complex competencies composed by knowledge, skills and values (in line with stakeholders opinions).

    The paper objective is to study the influence of a pedagogical strategy consisting on the use of empiricallybased case studies on content learning, skills development, and students� attitudes.

    This longitudinal experiment has been carried out in the subject Management Accounting for Tourism Organizations (MATO), from 2004 to 2008 academic courses.

    The instrument consists of a Self-assessment questionnaire previously validated by Arquero and others. (2004) and by Escobar and Lobo (2007). The sample is composed by the students enrolled in Management Accounting subject who had taken part in the innovative activity across those years (2004 � 2008).

    The obtained evidence suggests that there is a strong influence on students´ motivation, improvements in content learning, and, above all, non-technical skills development when using empirically-based case studies elaborated by students from real companies� information as a innovative pedagogical strategies.