A grotesque measure for Marietta

• Autores: Albert C. Smith, Kendra Schank Smith
• Localización: Journal of urban design, ISSN 1357-4809, ISSN-e 1469-9664, Nº. 4, 3, 1999, págs. 245-253
• Idioma: inglés
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• Resumen

  • The story of the "Big Chicken" is about a franchise sign that became a representative symbol for Marietta, Georgia. This typical American suburban community, immersed in a contextual field of the sameness of endless franchise businesses, found it required a unique "centre" for defining itself. In a comparison to the grotesque, this sign questions the norms of transition, scale and context. It has become a visual locator in a community epitomized by the marginal. This story of the Big Chicken thus provides a discussion of the problems of perceiving suburban communities and how their inhabitants relate to the built environment.