Practising Open Innovation in the Mobile Industry
- Autores: David López Berzosa, Manuel Lorenzo, Carmen de Pablos Heredero, Gonzalo Camarillo
- Localización: Open innovation in firms and public administrations: Technologies for value creation / Carmen de Pablos Heredero (ed. lit.), David López Berzosa (ed. lit.), 2012, ISBN 978-1-61350-341-6, págs. 209-220
- Idioma: inglés
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Resumen
Open Innovation practices offer firms the possibilities of co-operating with final users in order to offer products and services that can better match consumers� needs. In the present chapter we describe an emergent strategy followed by Ericsson to confront new market scenarios in the mobile industry.
By means of a recent innovation initiative conducted by this multinational, the role played by external lead users in knowledge creation is discussed along with the implications that involving external users into value co-creation have in Ericsson's approach to innovation and development. Prior research has discussed the process of attracting, motivating and organizing external user communities that donate complementary goods and services. This chapter examines how Ericsson conceived, created and organized a community to support the development of mobile services and applications for its commercial platform to provision mobile services.
This chapter also reports on open innovation as a coherent practice in highly dynamic technological markets.
