Resumen de The Role of Promoter in the Context of University-Industry Cooperation: The REDOMIC Project
Eva María Mora Valentín, Braulio Pérez Astray
In an open innovation scenario, organizations increasingly rely on external sources through interorganizational networks. In this chapter, the authors study the role played by the promoters in facilitating and maintaining university-firm relationships. To do so end, they have analyzed the relationship promoter model and examined his or her role in the REDOMIC project, whose purpose is to match university supply with firm demand effectively. After analysing the characteristics of the promoter role, they propose an innovative methodology that will enable supply and demand. The processing of this information at a later stage through a computer system enables us to identify matches that can then form the basis of future partnership agreements between universities and firms.
