Resumen de Magic and irrationality in management: The case of fads
Management tools are being launched by consultants with the help of academics and the media/press, at an ever faster pace. Managers wonder whether they should follow or avoid fads : what will be left over in every day�s practice, when the �mediatic frenzy� is gone, they ask ? After observing hundreds of companies over 35 years, we offer some insights on this topic.
