New Zealand Travel Agent Practice in the Provision of Advice for Travel to Risky Destinations
- Autores: Brent Lovelock
- Localización: Safety and Security in Tourism: relationships, management and marketing. Copublicado simultáneamente en Journal of Travel & Tourism Marketing Volume 15, Numbers 2/3/4 2003 / C. Michael Hall (ed. lit.), Dallen J. Timothy (ed. lit.), David T. Duval (ed. lit.), 2003, ISBN 0-7890-1916-7, págs. 259-279
- Idioma: inglés
- Enlaces
-
Resumen
Travel agents are one of the most important influencing factors in the travel decision-making process. In terms of safety, there is a growing expectation that travel agents should, as do tour operators, assess destination safety even more critically than a member of the general travelling public. However, the provision of safety advice by travel agents is challenged by the increasingly complex and competitive environment in which they work. Travel safety, while looming large in the thoughts of the general travelling public, may not be a high priority function for travel agents. This paper reports on research undertaken into the attitudes and behaviours of travel agents in New Zealand. A nationwide survey attempts to discern the personal and employment related characteristics of travel agents that may be important influences upon agents� perceptions of destination risk, and on their behaviour in terms of selling products for �risky� destinations. [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-HAWORTH. E-mail address:
