Research note: Exploring tourists' stated preferences for heritage tourism services - the case of Tainan city, Taiwan

• Ching-Fu Chen ^[1] ; Pei-Chun Chen ^[1]
  1. [1] National Cheng Kung University

     National Cheng Kung University

     Taiwán

     
• Localización: Tourism economics: the business and finance of tourism and recreation, ISSN 1354-8166, Vol. 18, Nº. 2, 2012, págs. 457-464
• Idioma: inglés
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• Resumen

  • This study examines tourists� preferences and taste variations with regard to heritage service attributes and tourists� willingness to pay for service attributes in Tainan city, Taiwan, using a choice experiment approach. The results indicate that service attributes, such as outdoor catering services, longer operating hours and entrance fees, exhibit significant effects on tourists� preferences. Tourists appear to be willing to pay extra money to use more service attributes at heritage attractions.