The Economic Impact of a Heritage Tourism Attraction on a Rural Economy: the Great Smoky Mountains Railroad
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Ha Inhyuck [1] ; Sandra S. Grunwell [1]
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[1] Western Carolina University
Western Carolina University
Township of Cullowhee, Estados Unidos
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- Localización: Tourism analysis, ISSN 1083-5423, Vol. 16, Nº. 5, 2011, págs. 629-636
- Idioma: inglés
- Texto completo no disponible (Saber más ...)
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Resumen
Cultural heritage tourism has emerged as both an important economic tool and marketing tool when seeking a competitive advantage in the tourism industry. This study examined the economic impact a heritage railway has on a regional rural economy, namely the Great Smoky Mountains railroad (GSMr), a member of American heritage railways. Findings revealed the GSMr has exerted a profound effect on the region. It has contributed significantly to the regional economy, and has provided excellent value for the services rendered based on visitor satisfaction ratings. It has helped to diversify the regions tourism offerings, enhance its uniqueness and revitalize its tourism industry. Results from this study will assist GSMr management in the future planning and development of its heritage railway train excursions and marketing strategies.
