Resumen de Predictors of Terrorism-Related Air Travel Reductions and Associated Tourism Impacts
This study observes the potential decrease in air travel as a result of terrorist attacks in relation to individuals' sociodemographic variables and media usage. Drawing from a sample of 2,023 respondents in the 2008 General Social Survey data set, this study seeks to identify market segments that have been most significantly impacted by terrorism events since September 11, 2001. Data are analyzed through direct logistic regression, resulting in a statistically significant model, ?2 (10, N = 685) = 25.40, p = 0.005. Results show two significant predictors of a terrorist-based decision to reduce air travel: occupational prestige and gender. Conclusions reveal the sociodemographic profile defining the market segment that has reduced air travel because of terrorist activity. Finally, recommendations are provided for enhancing and delivering marketing advertisements to this market segment.
