Calleja was one of the main publishers of textbooks and of children's reading books in the Spanish Restoration (1875-1902). Saturnino Calleja founded the publishing housein 1876, and although it continued until 1958, its most typical, brilliant and multiple activity lasted until the 1930. Confronting a culturally and economically underdeveloped Spain, he considered instruction to be one of the fundamental tasks for its redemption. Calleja's principal objective was to make reading attractive and he achieved it. As he said: �Let us take advantage of the opportunity!� There are some obvious characteristics in Calleja's reading books. One that is easy to recognise is made up of examples, characters, prizes, etc., and another is that they presuppose a state-based society in practice but are aimed at one class, the bourgeoisie, liberal and enlightened, that is, the city dwellers. Calleja's concern for modernisation is also striking
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