The millions of tourists that Mallorca receives every year are clearly perceived as Other by the islanders. At the same time, the tourist industry requires that the tourist resort becomes a commodified place void of previous content in which the tourist can fulfill his/her dream holiday. Thus, both ideas present an interesting dicotomy between what the islanders consider their own space and a space that somehow belongs to the Other, despite being physically part of the island. The simplistic idea of a foreign invasion allows this article a starting point to examine the representation of space and alterity in the island of Mallorca, based on a corpus of Mallorcan novels published from 1968 onwards. This study focuses mainly on the image of the tourist industry, but I have also included references to the newly developing trend of foreign property buyers and the psychological implications of buyout of the island. The lengthy timespan helps to demonstrate the transformation of these images of friction between communities. Such images evolve from the seaside towards inland spaces. The ambiguous perspectives of admiration and rejection that can be inferred from them will also be analysed.
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