Resumen de Generating emotions through cultural activities in museums

Carmen Camarero Izquierdo, María José Garrido Samaniego, Rebeca Silva García

• The objective of the current work is to analyze how the characteristics of cultural activities promoted by museums (group composition, group dynamics, duration, theme, venue, new technologies) affect the emotions experienced by participants The study of a museum’s friends association participating in different activities allows us to test the proposed hypotheses. Results show that group composition and dynamics impact the emotion felt during the activity as well as the use of new technologies and activities staged outside the museum.