Una de las funciones de un hablante ideológico es difundir su ideología a través del discurso. Su intención última consiste en legitimar su propia ideología y desprestigiar la ajena. Para ello, entre otras estrategias, utiliza la táctica de ridiculizar el discurso del adversario para así desacreditarlo ante su audiencia. Esto da como resultado un discurso claramente descortés hacia la persona de la que se habla, ya que se falta claramente a su imagen positiva. Este tipo de estrategias son comunes en los ejemplos que vamos a analizar, pertenecientes todos al lenguaje radiofónico.
One of the functions of an ideological speaker is to spread his ideology by means of discourse. His ultimate aim involves the legitimization of his own ideology and the discrediting of those of others. With this aim in mind, amongst other strategies, he employs the tactic of ridiculing his opponent's discourse so as to discredit it in front of their audience. This gives rise to a discourse which is clearly discourteous toward the person who is being talked about, given that his or her positive image becomes tarnished. These kinds of strategy are found to be commonplace in the examples we are going to analyze, all of which belong to the language of radio
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