Power to the people

• Autores: Graham Pomphrey
• Localización: Digital TV Europe, ISSN 2040-266X, Nº. 302, 2011, págs. 16-22
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • Pay TV operators are using personalisation as a key weapon in the fight to attract and retain customers. Graham Pomphrey reports on the latest technologies and business models available to them.