Stock Market Reaction to Unexpected Growth in Marketing Expenditure: Negative for Sales Force, Contingent on Spending Level for Advertising.

• Autores: MinChung Kim, Leigh M. McAlister
• Localización: Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 75, Nº 4, 2011, págs. 68-85
• Idioma: inglés
• Texto completo no disponible (Saber más ...)