Adaptive Hypermedia Systems (AHS) have long been mainly represented by domain- or application-specific systems. Few reference models exist and they provide only a brief overview of how to describe and organize the `adaptation process' in a generic way. In this paper we consider the process aspects of AHS from the very first classical `user modelling-adaptation' loop to a generic detailed flowchart of the adaptation in AHS. We introduce a Generic Adaptation Process and by aligning it with a layered (data-oriented) AHS architecture we show that it can serve as the process part of a new reference model for AHS.
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