Needs Assessment for a Conference Focusing on the Mature Traveler

• Frederick DeMicco ^[1] ; John A. Williams ^[2]
  1. [1] Pennsylvania State University

     Pennsylvania State University

     Borough of State College, Estados Unidos

     
  2. [2] Virginia Tech - Wake Forest University

     Virginia Tech - Wake Forest University

     Estados Unidos

     
• Localización: Journal of hospitality and tourism education, ISSN 1096-3758, Vol. 11, Nº. 2-3, 1999, págs. 85-91
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • The mature traveler market mean significant business for those who have the knowledge and desire to capture this market; however, specific guidelines must be developed to address this unique group. To that end, the author conducted a national survey of members of the Travel Industry Association of America to assess the interest for a "mature traveler conference" in order to develop the market.