Un pla estratègic per a RTVV

• Autores: Toni Mollà Orts
• Localización: Arxius de Ciències Socials, ISSN-e 2990-2266, ISSN 2990-2258, Nº. 23, 2010 (Ejemplar dedicado a: Sociologia dels media al País Valencià), págs. 59-68
• Idioma: catalán
• Enlaces
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• Resumen

  • In the last few years, profound economical, socio-cultural and political changes have modified the communication structure of the Land of Valencia. Radiotelevisió Valenciana that started regular broadcasting in 1986, now needs a radical readjustment. The author has analyzed the Valencian public company in two different dimensions. On the one hand, a theoretical and applied approach focused on different spheres of the professional and business activity of the group RTVV. On the other hand, an auto-diagnosis of the actors participating in the diverse societies of RTVV: Executive bodies, Management, Staff.The result is a Strategic Plan with 15 specific spheres of activity and their corresponding strategic lines to be put into practice until the analogue switch-off.