Resumen de Análise das estratégias de comunicaçao do Orçamento Participativo nas quatro gestoes do governo do PT em Porto Alegre-1989 a 2002
This paper presents an analysis of the communication strategies applied for the Participatory Budgett (OP) implementation in Porto Alegre. The OP is an administrative-political project introduced by the Popular Administration (PA) of the �Partido dos Trabalhadores� (PT, or �Workers Party)� in Porto Alegre Town Hall. The study was carried out from 1989 to 2002, which corresponded to four periods of the Popular Administration. These strategies had the main objective of giving visibility to the project that constitutes the parties political scope, and Public Relations was its fundamental strategy for implementation. The communication process introduced by Porto Alegre�s Town Hall implied a complex and diversyfied policy based on communication strategies in several areas, presenting a very strong emphasis in human rela - tions. The difference in terms of communication by this project, was that Public Relations was implemented with a new perspective that made possible the participation of cityzenship in the proposal of social projects beyond the traditional and classic communication models
