Responsabilidad social empresaria: filiación con organismos multilaterales y proyección sobre la producción de contenidos en medios
- Autores: Mariana Baranchuk
- Localización: Redes.com : revista de estudios para el desarrollo social de la Comunicación, ISSN 1696-2079, Nº. 3, 2006, págs. 289-302
- Idioma: español
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Resumen
The notion of Corporate Social Responsibility (CSR) began to gain terrain in the late 90s. It is in fact one of the current tendencies of the Advanced Capitalism, direct descendent of neoliberal policies. The social issues once obligatory and non-delegatable state responsibility have become corporate �voluntary responsibility�. Savage Capitalism has mutated to incorporate concerns about the environment, the community, the sustainable development, the transparency and the accountability. The legal framework that sanctions the CSR has been conceived under the umbrella of multilateral organizations and is constituted by documents such as the OAS Interamerican Convention Against Corruption, the United Nations Convention Against Corruption and the OECD Convention Against Corruption. It is sustained also by voluntary agreements such as the United Nations Global Compact and the Social Balance IBASE- ETHOS (Brazil), to mention a few. The aim of this study is therefore, to analyse this phenomenon specifically in Argentina and in relation to the documents that make it possible, as well as to inquire, from a prospective point of view, into the effects that it may have on the media in general and, more particularly, on broadcasting.
