Understanding tourist revisit behavior: from a temporal perspective

• SooCheong Jang ^[1] ; Ruomei Feng
  1. [1] Purdue University

     Purdue University

     Township of Wabash, Estados Unidos

     
• Localización: Tourism analysis, ISSN 1083-5423, Vol. 13, Nº. 3, 2008, págs. 317-321
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • Despite the importance of tourist retention and loyalty, extant tourism research has provided little explanation as to why an individual tends to return to the same place year after year. Practical experience in the tourism industry shows that time plays a significant role in tourist retention, but the temporal impact on tourist revisit behavior has not been theoretically explored in the tourism literature. To fill this research gap, this research attempts to present a new perspective for understanding destination revisit. This study proposes the Temporal Destination Revisit Behavior (TDRB) concept in comparison to previous tourist typologies across the novelty-familiarity continuum, and suggests meaningful theoretical foundation for destination marketing.