Postpurchase behavior: a case study into a vacation club product
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Randall Upchurch [1] ; Paul Rompf [1]
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[1] University of Central Florida
University of Central Florida
Estados Unidos
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- Localización: Tourism analysis, ISSN 1083-5423, Vol. 11, Nº. 1, 2006, págs. 45-59
- Idioma: inglés
- Texto completo no disponible (Saber más ...)
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Resumen
Currently, the vacation ownership industry, alias timeshare, is experiencing double-digit growth, which is a trend that has continued for the past 30 years within the US. During this period the timeshare product has evolved from a fixed week system to a more robust vacation club product where the consumer can purchase products or services based on a point allocation system, therefore giving the consumer more flexibility in how the product is utilized. This article evaluates the linkages between product and services offerings in relation to consumer expectancies and satisfaction with intent to purchase additional timeshare products and services. The findings of this study support the general notion that timeshare developer services are integrally related to consumer satisfaction, and in turn influence future decisions to maintain usage patterns or to purchase additional vacation time.
