Campaigning on an upper level?: Individual campaigning in the 2009 European Parliament elections in its determinants

• Autores: Heiko Giebler, Andreas M. Wüst
• Localización: Electoral Studies: An international Journal, ISSN 0261-3794, Vol. 30, Nº. 1, 2011, págs. 53-66
• Idioma: inglés
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• Resumen

  • Election campaigns are not only party campaigns, but depend to a significant degree on the efforts and activities of individual candidates. While some country-specific analyses of candidate campaigning have been done, large-N comparative studies are missing. The 2009 European Election Candidate Study, conducted in all 27 EU countries, does allow for such a comparative analysis. On the basis of this data, the article takes a closer look at three core components of individual campaigns and their respective determinants: duration, intensity, and the use of different campaign tools. Our findings show that only a combination of factors on the individual, party, and country level is able to explain significant amounts of the observed variance in each of the core components.