Environment influences on innovative output: a system dynamics simulation study

• Autores: Irina Savitskaya
• Localización: Conradi Research Review, ISSN-e 1459-0980, Vol. 6, Issue 2, 2010, págs. 1-18
• Idioma: inglés
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• Resumen

  • Innovation research has been widely concerned with defining the process of new product development (NPD) and factors influencing innovativeness. The constellation of methods and processes for NPD has been introduced within few recent decades; however it is still under discussion, as well as the factors for innovativeness. The internal settings of company are often told to be important for creating favourable conditions for NPD, such factors as organisational culture, R&D expenditures and overall structure are mentioned. However, the external factors also have an impact on the technology and product development. In this paper the model is introduced to analyse how such external factors as supply of external R&D, IPR and appropriability regime as well as speed of market reactions and user needs changes are influencing innovative output of the firms inside one industry. System dynamics simulation is used to demonstrate these influences. The results show that e.g average speed of market and rather high IPR protection level increase amount of technologies introduced to the market. Additionally, the market speed change has a positive impact on new products introduction to the market; however after increasing to the certain point, the market speed becomes too high for product development to cope with.