This article explores the importance and degree of network development within the tourism industry of four regional centers located along one of Australia's well-known river systems, the Murray River. Cluster theory serves as the broad theoretical orientation, with the attitudes towards competitive behavior and the receptiveness to cluster development examined and reported in the article. The results gathered and analyzed imply that those regions which have fully adopted the clustering concept are inclined to be more successful also in terms of tourism expenditure and overnight tourist visitation. Business clustering may be used as a means of stimulating local businesses to contribute to their own development and therefore raising the competitive advantage of a region, providing the correct local leadership and cooperation between sectors constituting the industry exists.
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