Building association attendance: differences between chapter, regional and annual meetings from the perception of the association members.

• Autores: Jill Fjelstul, Kimberly Severt, Deborah Breiter
• Localización: Event management, ISSN 1525-9951, Vol. 14, No. 3, 2010, págs. 183-192
• Idioma: inglés
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• Resumen

  • The objective of this study was to identify meeting patterns and trends related to chapter, regional, and/or annual conference attendance. Factors likely to increase attendance, attendance trends over a 5-year period, recommendations by association members, and the preferred mode of delivery were identified. Results will assist meeting planners in providing maximum benefits to association members and to potentially increase attendance at each conference level.