Are you proud?: The influence of sport and community identity and job satisfaction on pride of mega-event volunteers.

• Autores: May Kim, Min Kil Kim, Michael A. Odio
• Localización: Event management, ISSN 1525-9951, Vol. 14, No. 2, 2010, págs. 127-136
• Idioma: inglés
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• Resumen

  • Volunteers are a core component in the operation of mega-sporting events. Pride from being a part of a particular event is an important motive for volunteers to get involved initially, and to return to mega-sporting events. However, previous research has not studied the pride of volunteers after the event. In the current study, volunteer pride was measured after an international mega-event ended and volunteer duties had been completed. The results showed that sport and community identities strongly influenced volunteer pride. However, after volunteer job satisfaction was included, the influence of sport and community identities diminished. The findings suggested that event managers should focus on effective volunteer management as well as volunteer recruitment.