Robert Young, Anita Fernández Young, Jennifer Parkin, Abigail Diamond
In assessing the economic impact of a cultural event or attraction, the number of visits caused by the event or attraction is the pivotal variable. In the instance of many visitors, the causal impact is neither absent nor complete, but partial. The authors develop a method of assessing directly the aggregate causal impact of a cultural event or attraction and apply this in four case studies of culture in market towns. There emerges a pattern in the way economic impact comes about.
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