The semantic differential for the discipline of design: a tool for the product evaluation
- Autores: Marcela Aros Beltrán, G. Narváez, N. Aros
- Localización: Selected Proceedings from the 13th International Congress on Project Engineering: Badajoz, July 2009, 2010, ISBN 978-84-614-0185-7, págs. 422-433
- Idioma: inglés
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Resumen
This paper presents the results of a recent research that aimed to propose the Pragmatic Dimension's object on the Conceptual Model of Semantic Differential proposed by Osgood, which is a type of a rating scale designed to measure the connotative meaning of concepts that is used to derive the attitude towards the given object for user. The measurement of meaning is addressed in two ways: by developing a theoretical-conceptual and development through the data. The first focus involves an approach to the problem of the measurement of meaning, was offered a theoretical-conceptual framework which allowed us to establish new categories in the Semantic Space for the collecting and interpretation on the user´s expectations, from a pragmatic perspective of the object. The second option, that aimed a methodological approach, is developed a focalization more empirical in the theme study that to focusing on collecting and analyzing data, was developed a pilot study in which was observed how the meaning of a product is influenced by the Social Group to which the user belongs.
