Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers.

• Autores: C.Whan Park, Deborah J. Maclnnis, Joseph Priester, Andreas B. Eisingerich, Dawn Iacobucci
• Localización: Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 74, Nº 6, 2010, págs. 1-17
• Idioma: inglés
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• Dialnet Métricas: 26 Citas