Resumen de Change and Development in the Spanish Wine Sector,1950-2009
José Miguel Martínez Carrión, Francisco José Medina Albaladejo
In recent years the European winegrowing regions have been carrying out major changes in response to increasing international competition, outstanding being the case of Spain. This study analyses the main sequences of changes the Spanish wine industry has undergone: the evolution of consumption; the role of exports; the spread of marketing and business organization; the factors that have been involved in the modernization of the wineries. An initial evaluation leads us to conclude that it has been an authentic wine revolution with reference to the transformations that have occurred in a period of farming changes and technological modernization for the businesses.
