Resumen de Destination management organization and tourism crisis management plans in Florida
Lori Pennington-Gray, Ignatius Cahyanto, Brijesh Thapa, Elaine McLaughlin, Cindy Willming
Destination management organizations (DMOs) at the local level are at the forefront of crisis management planning for the tourism industry. Previous studies have highlighted the importance of the role of DMOs in the event of a crisis. While crisis preparedness of an organization is based on the respective crisis plans, minimal attention has been given to the analysis of DMO�s crisis management plans in the US. The nature of organizational crisis plans can be analyzed through the use of multiple variables. This study examines DMO crisis plans in Florida that are designed specifically for the tourism industry, and are analyzed based on geographical location, bed tax revenues, and the number of employees. The results indicate that revenues play a significant role in determining the level of tourism crisis management preparedness within DMOs.
