Resumen de Does destination image influence the length of stay in a tourism destination?
This paper analyses the relationship between the image of a destination and demand duration, focusing specifically on Madeira.
A seemingly unrelated discrete-choice duration model is adopted, with data from a questionnaire survey undertaken in 2008 on a sample of homeward-bound foreign individuals departing from Madeira's Funchal Airport. The paper discusses the policy implications of the research findings.
