Chinese leisure tourists: perceptions and satisfaction with Australia
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Ying Wang [1] ; Michael C. G. Davidson [1]
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[1] Griffith University
Griffith University
Australia
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- Localización: Tourism analysis, ISSN 1083-5423, Vol. 14, Nº. 6, 2009, págs. 737-747
- Idioma: inglés
- Texto completo no disponible (Saber más ...)
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Resumen
Since the mid-1990s there has been a dramatic increase in the number of Chinese visitors to Australia, making China a significant inbound market. This study sought to ascertain how Chinese visitors' perception of Australia changed as a result of their visit. It also examined Chinese visitors' satisfaction across a range of tourism experiences. Research data was collected from 380 Chinese visitors and it was found that �food,� "shopping,� and tour itinerary" were areas where Australia underperformed on satisfaction. A gap between pre- and posttrip perceptions was detected and it was found that meeting visitors expectation of quality, variety, and accessibility-related aspects was particularly important in achieving greater satisfaction. The research findings offer Australian tourism operators and marketers an insight into the Chinese visitor's trip experience and satisfaction.
