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Chinese leisure tourists: perceptions and satisfaction with Australia

    1. [1] Griffith University

      Griffith University

      Australia

  • Localización: Tourism analysis, ISSN 1083-5423, Vol. 14, Nº. 6, 2009, págs. 737-747
  • Idioma: inglés
  • Texto completo no disponible (Saber más ...)
  • Resumen
    • Since the mid-1990s there has been a dramatic increase in the number of Chinese visitors to Australia, making China a significant inbound market. This study sought to ascertain how Chinese visitors' perception of Australia changed as a result of their visit. It also examined Chinese visitors' satisfaction across a range of tourism experiences. Research data was collected from 380 Chinese visitors and it was found that �food,� "shopping,� and tour itinerary" were areas where Australia underperformed on satisfaction. A gap between pre- and posttrip perceptions was detected and it was found that meeting visitors expectation of quality, variety, and accessibility-related aspects was particularly important in achieving greater satisfaction. The research findings offer Australian tourism operators and marketers an insight into the Chinese visitor's trip experience and satisfaction.


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