Resumen de Indicadores de satisfacción de la demanda por turismo naturaleza en el Valle Central de Costa Rica

Daniel Villalobos Céspedes, Emilio Galdeano Gómez, Alfredo Tolón Becerra

• español

  El objetivo del presente estudio es analizar determinados aspectos relacionados con la gestión de la demanda turística internacional en Costa Rica. Los tour operadores y agencias de viajes, entre otros agentes, tienen dificultades para satisfacer la demanda turística por actividades como caminatas por senderos, observación de aves, observación de flora y fauna, visita a volcanes, entre otras. La oferta de esas actividades es organizada sin conocimiento de la mejor opción combinatoria o paquetes. Se analiza la tendencia global de las preferencias de los visitantes en 2001-2007. El modelo de análisis se basa instrumentos de la teoría microeconómica y herramientas estadísticas

• English

  The present paper analyzes certain issues related to the management of international tourist demand in Costa Rica and Valle Central. In particular, tourist demand for activities such as hiking, bird-watching, nature observation and visits to volcanoes, among others, is not being met by tour operators and travel agencies. These activities are being offered without knowledge as to the best option combined or packages. Taking as reference the Survey for Non-resident Tourists, this study analyzes the global trend of preferences of the visitors in the period 2001-2007, including how these tourists would organize their holiday given the opportunity to do so. To this end, we develop a combinatory analysis with probability measures to assess levels of the demand preferences and the efficient management of the suppliers. The results show the combinations of different adventure tourism activities which are considered more appealing, as well as providing orientation for agents in this sector to improve management.