Films and tourism: understanding the nature and intensity of their cause-effect relationship
-
-
[1] Ca Foscari University of Venice
Ca Foscari University of Venice
Venezia, Italia
-
- Localización: Tourism review international, ISSN 1544-2721, Vol. 13, Nº. 2, 2009, págs. 103-111
- Idioma: inglés
- Texto completo no disponible (Saber más ...)
- Dialnet Métricas: 5 Citas
-
Resumen
The present article is part of a wider research project focused on the synergy and all possible connections between film productions and territories. In particular, it deals with the influence of films on tourism motivations as well as their impact on destination images and their role in affecting tourist purchasing behavior. Two different research methods were adopted: a Web survey and an on-site interview conducted in two Italian regions. The results reveal that the cause�effect relationship between film viewing and travel experiences shows varying intensity degrees along the subsequent phases into which choosing and purchasing process tourism products can be divided.
More precisely, the influence of film viewing on travel choices gradually weakens as such processes go on, showing decreasing percentages from the first phase (desire to visit a destination brought about by films) to the following ones up to the final purchasing act.
