Exploring the relationship between motives and perceived risks in windsurfing: the case of ´Le Morne´, Mauritius

• Autores: Girish Prayag, Miran Jankee
• Localización: Tourism recreation research, ISSN 0250-8281, Vol. 34, Nº. 2, 2009, págs. 169-180
• Idioma: inglés
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• Resumen

  • Ihis paper explores the relationship between international visitors' motives for choosing Mauritius as a wind.urfing destination and the perceived risks with this adventure activity. Adopting a post-positivist approach, survey data were collected from 8' windsurters at 'Le Morne'. The qualitative results indicated dimensions of risks and motives confirming other findings while the quantitative results showed merging of some dimensions reflecting the complexity of these constructs. 'Crowd' and 'Social and Location' risks were significantly correlated with motives of 'Learning', 'Personal Development' and 'Novelty and Fun'. Socio-denutgraphics and windsurfing experience had some influence' on motives but none on perceived risks except for nationality. The marketing implications are also discussed in the end.