Are local residents fickle minded?: influence of moral beliefs on perceived gambling impacts

• Deepak Chhabra ^[1]
  1. [1] Arizona State University

     Arizona State University

     Estados Unidos

     
• Localización: Tourism analysis, ISSN 1083-5423, Vol. 13, Nº. 5-6, 2008, págs. 591-604
• Idioma: inglés
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• Resumen

  • This study examines the influence of moral beliefs on casino-style gambling impact perceptions. The subjects under investigation are the local population of the State of Iowa (USA). Results suggest that there is a significant relationship between moral values and the local resident attitudes toward gambling. Moral values predict quite a bit of variance in perceptions and they serve as a catalyst for negative perceptions. Overall, the results indicate that the Iowans are not fickle minded but they are a heterogeneous group of residents and their perceptions reflect their values.