Exploring destination satisfaction: a case of kizkalesi, Turkey

• Ahmet Bulent Ozturk ^[1] ; Murat Hancer ^[1]
  1. [1] Oklahoma State University Oklahoma City

     Oklahoma State University Oklahoma City

     Estados Unidos

     
• Localización: Tourism analysis, ISSN 1083-5423, Vol. 13, Nº. 5-6, 2008, págs. 473-484
• Idioma: inglés
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• Resumen

  • This study sought to determine if there were any significant differences on overall destination satisfaction in Turkish tourists with different demographic and travel behavior characteristics. In addition, we analyzed differences in the destination attributes in relation to tourists' demographic and travel behavior characteristics. Study data were collected from 233 Turkish tourists in Kizkalesi, Turkey. We performed factor analysis to reduce the number of destination attributes and to obtain correlated variable composites from the original destination attributes. ANOVA was used to determine significant differences in the overall satisfaction of tourists by demographics and travel behavior characteristics. ANOVA was also used to determine whether individuals' responses to the general destination attributes differed in relation to sociodemographic and travel behavior variables. Results indicated that a significant relationship does exist between overall destination satisfaction and travelers' sociodemographic and trip variables. In addition, we found a significant relationship between specific destination attributes and travelers' demographic and trip variables.