The relevant dynamics in the land configuration of Quilmes county (Buenos Aires, Argentina) has to do with two particular processes of the modernization: the urbanization and the industrialization. This article develops three main points. First, a description of the region in terms of natural and social environment from a historical approach. Second, an analysis of the changes in the social and economic development, i.e. an explanation of the beginnings of the urbanization and industrialization processes in the region. Thirdly, the case of `Cervecería Quilmes¿ (Quilmes brewery) is considered briefly
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