ITHAS: An Experiential Education Case Study in Tourism Education

• Charles Arcodia ^[1] ; Chantal Dickson ^[1]
  1. [1] University of Queensland

     University of Queensland

     Australia

     
• Localización: Journal of hospitality and tourism education, ISSN 1096-3758, Vol. 21, Nº. 1, 2009, págs. 37-47
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • The Google Online Marketing Challenge is perhaps the world's largest in-class competition for higher education students. Merging education with hands-on advertising, the Challenge exposes students to the increasingly important field of online marketing, engages students with local businesses and gives students the thrill of an international competition. Feedback from participating students, academics and businesses in the inaugural Challenge was overwhelmingly positive. Based on experience and feedback, Google plans an improved version in 2009. Global organisations such as CHRIE should consider a special division for hospitality and tourism students in the 2009 Challenge.