A survey of managerial practices in the small to medium Chilean wineries

• Autores: Martin Horacio Kunc
• Localización: Journal of wine research, ISSN 0957-1264, Vol. 18, Nº 2, 2007, págs. 113-120
• Idioma: inglés
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• Resumen

  • The Chilean wine industry has achieved great success in terms of exports but this extraordinary performance of the industry is not guaranteed. This paper presents the results of a survey to Chilean small and medium wineries about their actual managerial practices. The findings indicate that Chilean wineries are following the right recipe for success in the wine industry but they may not be prepared to meet future challenges. To survive, wineries' managers will need to pay more attention to distribution, marketing, consumer behaviour and cost management while maintaining its actual efforts in production and viticulture technology.