What Does It Take to Get Promoted in Marketing Academia? Understanding Exceptional Publication Productivity in the Leading Marketing Journals.

• Autores: Steven H. Seggie, David A. Griffith
• Localización: Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 73, Nº 1, 2009, págs. 122-132
• Idioma: inglés
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