Economía global. comunicació global

• Autores: Xavier Oliver
• Localización: Trípodos, ISSN-e 2340-5007, ISSN 1138-3305, Nº 9, 2000, págs. 49-56
• Idioma: catalán
• Enlaces
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• Resumen

  • Faced with an increasingly world-wide economy, consumers are exchanging the culture of merely replacing products with a new culture, that ofgtobotisation, But the communication inherent in consumption cannot be globalísed because only part of the economy has done so. Little by little, consumers are learning to know and value other cultures without renouncing their own. In other words, they can consume what others have invented, but the product much reach them and touch them, and the message must be local and close to home.