El Llenguatge dels "media" com a transmissor de valors ideològics, culturals i socials

• Autores: Daniel Casals i Martorell
• Localización: Trípodos, ISSN-e 2340-5007, ISSN 1138-3305, Nº 9, 2000, págs. 57-75
• Idioma: catalán
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• Resumen

  • In a linguistic model for a public mass media, a part from the grammatical criteria, other criteria are established: these ones widespread ideological, cultural and social values defended by the political ideas that govern the media. These are rules -semantic conventions, norms of language choice- that are appropriate in a media of Catalonia, where there is more than one public administration -each one with a different linguistic politics- and where two languages which are both official coexist. The application of the model, which gives singularity and contributes to buiïá the style of a media, becomes an effective tool to present the messages to the audience homogeneously.